Nature's Own x Energy Team

The Objective

Since 1984, Malaysia-based O’Seeker Food Industries has been redefining the instant powdered food and beverage space with its flagship brand, Nature’s Own – offering healthier, convenient options for today’s busy, health-conscious consumers. To elevate brand awareness and drive sales, Nature’s Own teamed up with digital marketing agency, Energy Team, to connect with users on TikTok.

The Solution

To expand reach and maximise sales for Nature’s Own, Energy Team leveraged Affiliate Creatives for Ads (ACA), a powerful feature that allows brands to scale their top-performing organic content by integrating it into paid ad campaigns. By enabling affiliates to include product links in their content, ACA significantly boosts a brand’s ad inventory with authentic, user-generated videos that resonate with audiences. This strategy not only enhances ad relevance and consumer trust but also drives higher conversion rates by seamlessly blending paid promotions with peer-driven recommendations.

In addition, they deployed GMV Max, an automated ad solution designed to optimise organic and paid traffic to maximise revenue on TikTok Shop. With LIVE GMV Max, they maximised liveroom traffic and drove greater gross revenue during LIVE events, which not only elevated live event performance but also ensured sustained audience engagement. By giving brands full control over ad placements during live campaigns, LIVE GMV Max enables strategic positioning that increases visibility and delivers targeted engagement at peak moments.

Besides LIVE GMV Max, they also leveraged Product GMV Max to further boost TikTok Shop GMV. By utilising all available creative assets, Product GMV Max optimised both organic and paid ad delivery across key placements – including the TikTok feed, search results and Shop Tab. This approach combined engaging video formats with product cards to ensure maximum exposure across shoppable touchpoints and drive incremental GMV.

The Result

By harnessing the power of ACA with their GMV Max campaign, Nature’s Own unlocked a 311% surge in GMV, a 436% increase in orders and an impressive 2.5x ROI – all within a campaign period of 18 days (25 Nov – 12 Dec 2024). The success of their campaigns demonstrated the effectiveness of affiliate content in engaging the large user base on TikTok, whereby combining it with automated Shop ad solutions can help businesses reach and convert audiences seamlessly.